May 4, 2011

Costs Early Adopter Technology - Infographic

Diffusion of Innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures.

Only a slice of the population qualifies as early adopters of technology – just 13.5% according to author Everett Rogers, who coined the phrase. You know the types – preordering cutting-edge gizmos before anyone else has heard of them, obsessively scanning industry and product development web sites, comparing notes with fellow geeks and trendsetters on what the next big thing will be.


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